Unfortunately, the 2Checkout dashboard is a bit limited in scope, making it difficult to get any metrics on conversion rates or even sorting by commission payouts. The workaround is to go to the Avangate store, which does list their best-selling products, and then search for these on the affiliate dashboard. That being said, 2Checkout does offer products from more than 4,000 different vendors, making it the leading affiliate network for software and digital products.
Also, remember that you are able to receive a commissions on anything your referral purchases over a 24hr period. So, even if you refer someone to purchase an e-book but they also end up buying $400 worth of other stuff, you get a commission on that, too. So really, you’re playing a numbers game here, especially around the holidays. This is why the Amazon Associates affiliate program is so powerful. When people by from Amazon, they tend to load up that cart.
There are lots of Amazon affiliates in this space, mostly because it’s a strong hobby (i.e. passion) niche with tons of products. Which is good, since tons of these big stores are very general in nature, making it possible for big outdoors sites to possibly even pick one or two stores to recommend (this, in turn, might have other advantages, too, like negotiating better rates with those brands).
Affiliate networks offer you access to multiple (and by multiple, we mean hundreds if not thousands) of individual affiliate programs. They basically work by simplifying the signup process - instead of applying to become an affiliate for a each product you want to promote, you simply apply to join the network and instantly have access to hundreds of different affiliate offers.